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Twenty Of The Best Articles On Case Study Writing

March 2nd, 2010 · Case Study

Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.

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3 Ways to Use Case Studies For Strategic Advantage

March 2nd, 2010 · Case Study

How do you justify the expense of writing case studies? Well, it must show that it gives you an edge over your competitor, a better foot-hold in your market, or help define your marketing strategy. Here are four examples to show how this might work for you.

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Writing Case Studies about Medical Products & Services

March 2nd, 2010 · Case Study

The most effective case studies on medical products are 500 to 800 words and focus on how the product improves the treatment of patients. Success stories on how the product increased productivity, saved money, improved regulatory compliance or reduced manual processes are very popular.

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Top Tips to Write a Persuasive Case Study

March 2nd, 2010 · Case Study

What’s the hardest thing about writing a case study? What I’ve seen is that, while the writing is easy, those involved in the writing process often don’t know what’s required of them. They want to help, but how? For example, the technical guys may not be able to explain the technicalities to the business analyst, or the analyst may not be able to express the finer details from a marketing angle.

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Using Case Studies to Generate New Leads

March 1st, 2010 · Case Study

Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power. [Read more →]

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Facebook: The Quickest Way To Get More Fans

March 1st, 2010 · Facebook

Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it.

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6 Lessons Learned From Top Performing Case Study Writers

March 1st, 2010 · Case Study

This is part one of a three-part series on how to profit from case study writing. Let’s start! Brochures and other promotional materials have their place in the sales process, but for building relationships that win the hearts and minds of prospects, try case studies – they are much more effective because they offer quantifiable success stories told from the perspective of current satisfied customers. In a cluttered, me-too market place, prospects require vendors to establish themselves as credible experts before they take them seriously – much less take their calls or return their e-mail solicitations. [Read more →]

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How To Write a Case Study Analysis

March 1st, 2010 · Case Study

To prepare your case study analysis, you need to understand the four parts that hold the case study together. Once you have grasped how to structure your case study, you are then in a better position to refine this document and make the sections flow more smoothly from one topic to the next. Your case study should be built around the Situation, Problem, Solution, and Evaluation. [Read more →]

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How to Prepare Your Case Study

March 1st, 2010 · Case Study

A case study is the study of an object, person or situation. When a management graduate undertakes his course; he will frequently come across with various case studies during his academic curriculum. There is no management course without referring to case studies. Students may read 800 case studies during a two-year MBA program. This indicates the importance and significance attached to case studies. Apart from Management, the medicine and other courses also club case studies as the part of the academic curriculum. In this context, it is essential to explain the meaning and definition of a case study. [Read more →]

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Case Study: Ideal Length, Font & Format

March 1st, 2010 · Case Study

Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach.

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5 Reasons Why You Should Write a Case Study

March 1st, 2010 · Case Study

Want a quick way to build up your media kit? You can use case studies to share success stories with clients, journalists, bloggers and IT writers. These all use case studies when writing articles and developing stores. These marketing documents are easy to write; most are less than five pages.

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Gathering Information For Case Study Research

March 1st, 2010 · Case Study

There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs. At the level that is the simplest, they give descriptive accounts of the case. [Read more →]

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18 Guaranteed Ways to Improve Your Case Studies

March 1st, 2010 · Case Study

You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone –guess who! – put together fifteen of the best articles on case study writing? Well, you’re in luck, we have!

Learn how to Write a Case Study, Use Case Studies in Your Marketing Plans, 5 Reasons To Write a Case Study About Your Business/Service, how to transform Case Studies into Success Studies and other tips on writing case studies.

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Me? Aggressive? 2 Ways to Outsell Your Fiercest Competitor!

February 28th, 2010 · Entrepreneurship

Doyle Slayton gives two tips to keep you winning against your fiercest competitor. Remember what makes you different and why is that better? And then create opportunity around your competitor’s weakness? ‘There is no room to be timid.  Be professionally aggressive and crush the competition!” Do you think this is true?

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Using Video to Showcase Your Success & Generate New Leads

February 28th, 2010 · Lead Generation

you-tube-video Have you noticed that really successful people, the most successful in their field, rarely talk directly about their success? Instead they tend to turn the conversation and, vey subtly, remind you who they’ve met, where they’ve been on business and what they plan to do next. Video lets you do something similar. Short, personal videos are a very effective way to develop your brand, generate leads, and show people how your business works.

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Case Study: Why You Must Focus On a Single Issue

February 25th, 2010 · Case Study

0100Case Studies are soft-sell sales document. Their role is to to catch the reader’s attention (frequently a potential client) and explore how your solution helped other customers and people in their market segment. Try to support your arguments with quotes (names, if possible) from people who’ve adopted your system or use your services.
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Using Case Studies For B2B Marketing

February 25th, 2010 · Case Study

0504 Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales process. [Read more →]

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Case Studies As Marketing Strategy

February 25th, 2010 · Case Study

0173 Marketing collateral that tells the stories of other customers’ beneficial experiences with your product or services are very powerful. Why beat your own chest when you can turn to your successes with current customers and have them do it? Why not market those solutions to others? Your current customers had a problem. It stands to reason others have the same problem too. [Read more →]

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How To Structure Your Case Study

February 25th, 2010 · Case Study

0084 Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing.

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6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers

February 25th, 2010 · Case Study

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I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. ‘What the heck is a case study?’, ‘How long is it?’, ‘What is the format?’ ‘How much do I charge? I didn’t have a clue. [Read more →]

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