If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And that’s what makes it so great.
Entries Tagged as 'Communications'
What Andrew Chen Can Teach You About Writing Killer Headlines
February 6th, 2010 · Comments Off · Business Process, Communications, How To, Productivity, Social Media, Web Worker
Tags: 37signals·Add new tag·Andrew Chen·business model·Steve Jobs·Twitter
7 Ways to Get Rid of a Troll
January 28th, 2010 · View Comments · Communications
I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?
Tags: Add new tag·Communications·Facebook·Linkedin·Marketing·Policy·PR·Social network·Strategy·Troll
Andrew Chen’s Guide to Writing Killer Headlines
January 27th, 2010 · Comments Off · Business Writing, Communications, How To, Productivity, Web Worker
If you want an example of how to write great headlines, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines different copywriting techniques so well. It looks [...]
Tags: Advertising·Business Writing·Copywriting·Headings·Home-Based Business·Small business·Strategy·web 2.0·writing
Using Google’s Wonder Wheel To Generate New Ideas & Overcome Writer’s Block
January 25th, 2010 · Comments Off · Business Process, Communications, Strategy, Tips, Web Worker
Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tools shows search results in a Wheel with Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation.
Tags: Add new tag·advanced search·Darren Rowse·Google·Innovation·Mind Mapping·Problogger·Research·Strategy·Wonder Wheel·Writer’s Block
7 Ideas to Inspire Your Blog & Laser Focus Your Business
January 17th, 2010 · Comments Off · Books I Like, China, Communications, How To, Web Worker
7 Ideas to Inspire Your Blog & Laser Focus Your Business
Tags: Add new tag·Alerts·blog·Business·Chris Brogan·Creativity·HootSuite·Ideas·Twitter
How to Get 10 People to Write One Perfect Business Document
January 8th, 2010 · Comments Off · Business Process, Business Proposals, Communications
Martha asked me, “I want to put a template or guidelines to my team members as a result of my research about the good way to write a proposal.” One of the problems if you’re new to writing business proposals is where to start, especially if you have to write with a team rather than by yourself. Where do you start?
5 High-Paying Careers for English Speaking Professionals in China
January 7th, 2010 · View Comments · Business Process, Business Proposals, China, Communications, Project Management
Many are worried that their jobs will be off-shored to India and China. You’re right. They will. But I see this as an opportunity rather than a setback. Here’s how you can take advantage of this right now.
Tags: Add new tag·Asia·Careers·China·China Daily·Facebook·IBM·India·Intel·Offshore·People's Republic of China·PM·Proposal·Shanghai·Shenzhen
How to give an Elevator Pitch & Enjoy It!
January 6th, 2010 · Comments Off · Business Process, Business Proposals, Communications, Presentations
What do you feel when people say, “and tell me about yourself?” Most of us dread giving the elevator pitch – the story of your life in 60 seconds. Scary, isn’t it? It doesn’t have to be.
Tags: Communications·Customers·Linkedin·Presentations·Proposal·Speaking
