If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And that’s what makes it so great.
Entries Tagged as 'Add new tag'
What Andrew Chen Can Teach You About Writing Killer Headlines
February 6th, 2010 · Comments Off · Business Process, Communications, How To, Productivity, Social Media, Web Worker
Tags: 37signals·Add new tag·Andrew Chen·business model·Steve Jobs·Twitter
What You Can Learn From BMW’s Innovation Philosophy
January 30th, 2010 · Comments Off · Brand Management, Business Plan, Productivity, Strategy
How Would You Re-Define BMW’s Innovation Philosophy? How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.
Tags: Add new tag·Autos·BMW·brand·Innovation·Marketing·Mission·Philosophy·Strategy·Values·Vision
7 Ways to Get Rid of a Troll
January 28th, 2010 · View Comments · Communications
I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?
Tags: Add new tag·Communications·Facebook·Linkedin·Marketing·Policy·PR·Social network·Strategy·Troll
Using Google’s Wonder Wheel To Generate New Ideas & Overcome Writer’s Block
January 25th, 2010 · Comments Off · Business Process, Communications, Strategy, Tips, Web Worker
Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tools shows search results in a Wheel with Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation.
Tags: Add new tag·advanced search·Darren Rowse·Google·Innovation·Mind Mapping·Problogger·Research·Strategy·Wonder Wheel·Writer’s Block
Top 50 Chinese Outsourcing Companies & Quick Links to Jobs Sites
January 18th, 2010 · Comments Off · Career, China
If you’re looking to work in China, especially in Finance or IT, then these lists might help you get started. China wants to overtake India as the outsourcing capital of the world and has developed large IT parks to realize this goal. Most are in Shenzhen, Shanghai and Dalian.
Tags: Add new tag·Beijing·China Daily·Chinese·Companies·Jobs·Outsourcing·Shanghai·Shenzhen
7 Ideas to Inspire Your Blog & Laser Focus Your Business
January 17th, 2010 · Comments Off · Books I Like, China, Communications, How To, Web Worker
7 Ideas to Inspire Your Blog & Laser Focus Your Business
Tags: Add new tag·Alerts·blog·Business·Chris Brogan·Creativity·HootSuite·Ideas·Twitter
5 Ways to Differentiate Yourself & Generate New Income Streams
January 15th, 2010 · Comments Off · Books I Like, Career, How To, Social Media
Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you make yourself stand out from the crowd? If you don’t, what impact could this have on your career?
Tags: Add new tag·Career·Competition·Debbie Weil·screencasting·Tom Peters·Video
5 Reasons You Should Leave Facebook and Join LinkedIn.com
January 14th, 2010 · View Comments · Business Proposals, Career, Facebook, Linkedin
I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.
Tags: Add new tag·Business·BusinessWeek·Facebook·Linkedin·Online Communities·social media·Social network·Twitter
New Technical Communication Group on Facebook
January 13th, 2010 · Comments Off · Facebook
New Technical Communication Group on Facebook
Tags: Add new tag·Facebook·technical communication·web 2.0·Writers Resources
5 High-Paying Careers for English Speaking Professionals in China
January 7th, 2010 · View Comments · Business Process, Business Proposals, China, Communications, Project Management
Many are worried that their jobs will be off-shored to India and China. You’re right. They will. But I see this as an opportunity rather than a setback. Here’s how you can take advantage of this right now.
Tags: Add new tag·Asia·Careers·China·China Daily·Facebook·IBM·India·Intel·Offshore·People's Republic of China·PM·Proposal·Shanghai·Shenzhen
Screenshot Pilot – free Word screen capture tool
October 23rd, 2007 · Comments Off · Free, Screen Capture, Tips
The free screen capture tool lets you capture screens in a variety of different ways:
Tags: Add new tag·Proposal·Screen Capture·Screenshot·Shareware












