Warren Buffet’s Annual Reports were the first I ever read. To this day, I go back and re-read them to remind myself what business writing is really about – making a connection with words. That’s it. The more you can connect, the more people will read you. They may not agree with you – more [...]
Entries Tagged as 'Example'
Warren Buffett’s Nine Steps To Effective Business English
September 1st, 2010 · View Comments · Business Plan
Tags: Business Plan·Example·form·Format·How To·Sample·template·Writers Resources
9 Tips When Writing Abstracts, Headlines and Summaries for Business Documents
August 18th, 2010 · View Comments · Business Writing
I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.
“An abstract highlights the key points you want your reader to remember after they’ve read your document.“
Tags: Abstracts·Business Writing·Example·Format·headlines·plan·Summaries·Summary·template·writing
Kate Winslet’s 7 Secret Ways to Proof User Guides
July 28th, 2010 · Comments Off · user guides
Post by Ivan Walsh. Follow me on Twitter. What can Kate Winslet teach you about proof-reading technical documents? Watch the movie The Reader and it will make sense. If she was writing this blog, she’d probably say: “Don’t do it all at once! One of the biggest mistakes you can make when revising any technical [...]
Tags: Documentation·Editor·Example·Proof·Revision·Style Guide·technical writer·user guide
Guy Kawasaki & 6 Mistakes To Avoid When Writing Business Plans
July 25th, 2010 · Comments Off · Business Plan
I didn’t start writing Business Plans until about five years ago. Until then, the word Business Plan made my tummy feel slightly uncomfortable. It certainly wasn’t something I wanted to do for a living. But, as is often the way, a door opened and I stepped in. Actually, I HAD to write a Business Plan [...]
Tags: Business Plan·Cashflow·Example·Format·Kawasaki·Outline·template·writing
S.P.E.E.D. Writing – 37 Ways to Increase Your Business Writing Productivity
June 8th, 2010 · View Comments · Business Writing
technical-writer-ivan-walsh-chinaWorking in China means more business and less technical writing, especially proposal development, web marketing case studies and white papers. As some friends I hang out with on LinkedIn are also moving into biz writing, I thought I’d add a few tips here. While there is some overlap with technical writing, it does require a different mindset, for example, to understand the emotional drivers that persuade customers to accept or reject business proposals.
Tags: Business·Case·case studies·China·Example·Format·Free·guide·Proposal·proposal development·Startup·Style·Technical·white papers·writing
Business Process Design Tutorial # 1: Why, What & How?
June 5th, 2010 · View Comments · Business Process
At the end of the workshop, our client confessed, ‘I didn’t know our business worked like that’.
We’d moved onsite and over three months mapped out the processes in his Finance, Sales and Operations Depts. For me, one of the most rewarding aspects of Business Analysis is discovering how a business works and then mapping it out in Visio.
Tags: Analysis·BTO·Business·Design·Diagram·Example·Flow·flowchart·process·Visio
3 Ways to Use Case Studies For Strategic Advantage
March 2nd, 2010 · View Comments · Case Study
How do you justify the expense of writing case studies? Well, it must show that it gives you an edge over your competitor, a better foot-hold in your market, or help define your marketing strategy. Here are four examples to show how this might work for you.
Tags: Benefits. Template·Case Study·Example·Format·Guideline·Marketing Plan·Media Kit·Structure
How to Prepare Your Case Study
March 1st, 2010 · Comments Off · Case Study
A case study is the study of an object, person or situation. When a management graduate undertakes his course; he will frequently come across with various case studies during his academic curriculum. There is no management course without referring to case studies. Students may read 800 case studies during a two-year MBA program. This indicates [...]
Tags: Case Study·Example·Format·Marketing Plan·Media Kit·template
Case Study: Ideal Length, Font & Format
March 1st, 2010 · Comments Off · Case Study
Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach.
Tags: Business Plan·Case Study·Example·Format·Marketing Plan·Media Kit·template
5 Reasons Why You Should Write a Case Study
March 1st, 2010 · Comments Off · Case Study
Want a quick way to build up your media kit? You can use case studies to share success stories with clients, journalists, bloggers and IT writers. These all use case studies when writing articles and developing stores. These marketing documents are easy to write; most are less than five pages.
Tags: Business Plan·Case Study·Example·Format·guidelines·Marketing Plan·Media Kit
Gathering Information For Case Study Research
March 1st, 2010 · Comments Off · Case Study
There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs. At the level that is the simplest, they give descriptive accounts of the case.
Tags: Business Plan·Case Study·Example·Format·guidelines·Marketing Plan·Nursing·Style·template
18 Guaranteed Ways to Improve Your Case Studies
March 1st, 2010 · Comments Off · Case Study
You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone –guess who! – put together fifteen of the best articles on case study writing? Well, you’re in luck, we have! Learn how to Write a [...]
Tags: Business Plan·Case Study·download·Example·Format·guidelines·Marketing Plan·Nursing·Style·template
Case Study: Why You Must Focus On a Single Issue
February 25th, 2010 · Comments Off · Case Study
Case Studies are soft-sell sales document. Their role is to to catch the reader’s attention (frequently a potential client) and explore how your solution helped other customers and people in their market segment. Try to support your arguments with quotes (names, if possible) from people who’ve adopted your system or use your services.
Tags: Business·Case Study·Definition·Example·Focus·Format·Media Kit·Nursing·Sales·Sample·Structure·template
Using Case Studies For B2B Marketing
February 25th, 2010 · Comments Off · Case Study
Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales [...]
Tags: B2B·Business Plan·Case Study·Example·Format·Marketing·Media Kit·ROI·template
How To Structure Your Case Study
February 25th, 2010 · Comments Off · Case Study
Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing.
Tags: Case Study·Design·Example·Format·Sample·Style Guide·template·writing
6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers
February 25th, 2010 · Comments Off · Case Study
I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. ‘What the heck is a case study?’, ‘How long is it?’, ‘What is the format?’ [...]
Tags: Case Study·Consulting·contract·Example·Format·Freelance·Strategy·template·writing
Case Study Part 1: How to Start Writing
February 11th, 2010 · Comments Off · Case Study
Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing.
Tags: Business·Case Study·Definition·Example·Format·Sample·Structure·template·Tips·writing
Five Steps to An Effective Business Plan
January 10th, 2010 · Comments Off · Business Plan, Business Proposals
You have an idea for a business. You know what you want to sell, who you can sell it to, and how much you stand to earn from it. There’s just one more thing you need: a business plan. Many people dread the idea of preparing a business plan. They think of them as complicated, unnecessary documents that exist only to make it more difficult for them to get started as an entrepreneur. They are wrong.
Tags: Business Plan·Consulting·entrepreneur·Example·Mission statement·Proposal·Small business·Strategy
