When it comes to social media, many business’ are interested in ROI. Having a team of people (or even one depending on the size of the company) can take away hours/hour of the day they could be spending on other tasks. This means it needs to be worth that time for business owners to jump onboard.
Entries Tagged as 'Marketing'
Going Beyond Social Media ROI
May 27th, 2010 · View Comments · Social Media
Tags: Analytics·Budget·Econsultancy·Facebook·Linkedin·Marketing·Monetize·ROI·seo·social media·social networking·Strategy·YouTube
How to Develop a Social Media Marketing Campaign
March 23rd, 2010 · View Comments · Business Plan
When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.
Tags: Analytics·Budget·Econsultancy·Facebook·Linkedin·Marketing·Monetize·ROI·seo·social media·social networking·Strategy·YouTube
Social Media Budgeting: Where Do You Start?
March 16th, 2010 · View Comments · Social Media
Guest article by Shannon Suetos from Resource Nation The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets. How much is too much, how much is too little? There are many factors on how to plan [...]
Tags: Analytics·Budget·Econsultancy·Facebook·Linkedin·Marketing·Monetize·ROI·seo·social media·social networking·Strategy·YouTube
Facebook: The Quickest Way To Get More Fans
March 1st, 2010 · View Comments · Facebook
Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it.
Tags: Community·Facebook·Fans·Friends·Groups·Marketing·Promotion·social media
Using Case Studies For B2B Marketing
February 25th, 2010 · Comments Off · Case Study
Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales [...]
Tags: B2B·Business Plan·Case Study·Example·Format·Marketing·Media Kit·ROI·template
Five Reasons Why Press Releases Matter & When To Write Them
February 23rd, 2010 · Comments Off · Marketing Plan
Congratulations, if you are reading this, you are probably at a stage where you have at least had an idea and created a product or a service ready for distribution. Those of you schooled in traditional market theory will have heard of the 4P’s Model coined by McCarthy in the 1960s– Product, Promotion, Place and [...]
Tags: Google·guidelines·Marketing·Media·Page Rank·plan·PR·Press Release·seo
Want to Run Your Own Business? Take the 2–minute Isenberg Entrepreneur Test
February 14th, 2010 · View Comments · Entrepreneurship
Daniel Isenberg on HarvardBusiness.org asks if you should you join the millions of people who take the plunge and start their first ventures? He believes that there is a ‘gut level “fit” for people who are potential entrepreneurs.’Internal drivers that compel people to create their own business. To demonstrate this he’s developed a 2–minute Isenberg [...]
Tags: Career·Challange·Entrepreneurship·Fear·Harvard·Innovation·Leadership·Marketing·online business·planning·Tests
What You Can Learn From BMW’s Innovation Philosophy
January 30th, 2010 · Comments Off · Brand Management, Business Plan, Productivity, Strategy
How Would You Re-Define BMW’s Innovation Philosophy? How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.
Tags: Add new tag·Autos·BMW·brand·Innovation·Marketing·Mission·Philosophy·Strategy·Values·Vision
7 Ways to Get Rid of a Troll
January 28th, 2010 · View Comments · Communications
I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?
Tags: Add new tag·Communications·Facebook·Linkedin·Marketing·Policy·PR·Social network·Strategy·Troll
